Who is Elaine Maraschin?
With a journey that spans decades, cultures, and high-end markets, she has learned — and now teaches — that true sophistication is not about appearances, but about the genuine ability to serve with presence, respect, and soul.
Elaine holds a degree in Nutrition, a specialization in Chinese Medicine, and is a member of the ICF – International Coaching Federation, the world’s largest and most respected coaching association. She has always been deeply interested in human behavior and the way we connect with one another.
In 2000, she challenged herself to start over — in a new language, within a new culture — and created a unique business model: she brought the spa experience into luxury boutique hotel rooms in the Netherlands. The company born from this vision became the largest in its sector, later expanding into five-star hotels and spas. She introduced a new concept and set a new standard for the hospitality industry.
She led multicultural teams from over 23 nationalities, broke barriers, developed methodologies, and earned the trust of global brands — always guided by one non-negotiable principle: it’s all about people.
Her mission is clear: to transform service into a true act of art and presence — and to inspire others to do the same.
Our Mission
At RISE UP ACADEMY, we believe that excellence is an achievable standard — a daily choice shaped by care, attention, and the art of being fully present.
Our mission is to inspire and train professionals who serve with soul, communicate with clarity, and stand out with excellence in any setting, fostering authentic and memorable human connections.
More than training technical skills, we shape attitudes.
More than building teams, we cultivate leaders of presence.
More than teaching protocols, we create experiences that leave lasting impressions.
Attention is the new luxury. And RISE UP ACADEMY exists to guide those who choose to be the difference where everyone else looks the same.
Our Vision
To be internationally recognized as the academy that elevates service to an art form — where excellence, empathy, and mindful attention become the new currency of human connection.
We aim to shape a new generation of professionals who not only master techniques, but who know how to captivate, impact, and transform through every gesture, word, and gaze.
RISE UP ACADEMY exists to challenge the ordinary. To redefine standards. To build a new concept of service — more human, more sophisticated, more memorable.
The future belongs to those who understand that serving is an art. And we are the artists of this silent revolution.
OUR SERVICES
90+ PRO TRAINING
To train is more than to teach — it’s about transforming the way we serve.
The 90+ PRO Training is a program designed for professionals and teams who are ready to break free from the ordinary and deliver service with soul and strategy.
Service is not just about following protocols — it’s about presence, active listening, intention, and genuine connection.
Our methodology blends international standards (LQA, Forbes Standards, and Omotenashi), Applied Silent Language, and exclusive tools like the P.P.F. Analysis.
90+ PRO TRAINING is ideal for:
Clinics, spas, hotels, practices, and brands that deal directly with clients
Independent professionals who want to create memorable experiences and elevate their perceived value
Because excellence is not just about what you do — it’s about what the other person feels.
90+ PRO CERTIFICATION
Excellence is not improvised. It is built — and sustained.
The 90+ PRO Certification goes beyond training. It is a complete process for transforming the service culture, with a focus on delivering concrete and sustainable results.
The 90+ PRO Certification includes:
Development of personalized service and relationship protocols
Exclusive team training and upskilling tools
Mystery guest evaluation (before and after certification)
Strategic mentorship and continuous support for 1 year
Issuance of the 90+ PRO Certificate for professionals and/or companies
More than a training — this certification is a true commitment to excellence.
It’s a deep process of refinement, alignment, and continuous evolution.
It’s for those who take service seriously — and want to be recognized for it.
90+ PRO INTERNATIONAL SEAL
Your work deserves to be seen — and recognized.
The 90+ PRO International Seal is a symbol of distinction and trust. It is awarded to professionals and companies who already stand out for delivering high-standard service with empathy and consistency.
This Seal is the result of a real journey toward excellence — not just a course or one-off workshop.
Receiving the 90+ PRO Seal means:
Having your service evaluated through rigorous and personalized criteria
Showing the market that your value is proven and visible
Becoming part of an international network of excellence in relationship-based service
Communicating to the world that your brand delivers more than it promises: it enchants, builds loyalty, and transforms
Recognition can’t be bought. It must be earned.
And the 90+ PRO Seal proves exactly that.
A practical behavioral profiling tool that helps your team see beyond the obvious.
Fast and accurate visual behavioral reading
Communication tailored to the client’s profile
Instant connection and genuine empathy
Fewer misunderstandings, more trust
The result?
More effective service, delight from the very first contact — and clients who return because they felt truly seen, heard, and understood.
REAL SUCCESS CASES
Okura Hotel Amsterdam — Trust That Crossed Borders
When one of Amsterdam’s most prestigious five-star hotels decided to outsource the management of its spa — for the first time in the group’s history — they could have chosen any large, renowned company to take the lead.
But the invitation went to Elaine Maraschin, recognizing a legacy built on presence, trust, quality, and authentic relationships.
It was an unprecedented move. A true milestone.
Expansion to London and Barcelona — Excellence That Spreads
The success in Amsterdam caught the attention of other major hospitality leaders.
Executives who had witnessed the transformation invited Elaine to bring her method to teams in London and Barcelona — training therapists and professionals to elevate the client experience to a whole new standard.
Unsolicited Recognition in the Press
During a training in London, two journalists — who happened to be staying at the hotel — experienced firsthand the power of the service transformed by Elaine’s method.
The outcome? Spontaneous articles in local newspapers, praising the extraordinary quality of service and the emotional impact it delivered.
No requests. No payments.
Just doing what few can: creating experiences that leave a lasting mark.
WHO IS RISE UP ACADEMY FOR?
RISE UP ACADEMY is for those who understand that in a world saturated with information and products, what truly captivates and builds loyalty is the experience people feel.
Hotels, clinics, spas, and wellness spaces that want to turn every interaction into a memorable moment — one that creates loyal, passionate clients.
Independent professionals and entrepreneurs who understand that a personal brand is built on invisible excellence — in the details that delight, and in the care that creates loyalty.
Sales, front desk, and customer service teams who want to master the art of presence, refined communication, and building authentic human relationships.
Visionary leaders who are not satisfied with following standards — they want to redefine them.
If you believe that excellence is not a differentiator but a responsibility, if you understand that attention is the new luxury — then you’re exactly who we want to work with.
TESTIMONIALS
REFLECTIONS
Keeping Clients Is an Art. Master It!
Attracting clients takes effort, but keeping them… that is true art.And like every art, it is not just about technique, but also about sensitivity, presence, and authenticity. Many professionals and companies still believe that simply “providing good service” is enough. But the truth is: the basics no longer impress. Today’s client is not just looking for a product or service — they seek experience, connection, and meaning. Keeping a client does not happen by chance. It is the result of several factors, such as: Active listening: hearing beyond words, noticing nuances, identifying what lies between the lines. Personalisation: showing the client that they are not just another number, but someone unique, worthy of genuine attention. Consistency: maintaining high standards in every interaction, because trust is not built in a day, but it can be lost in seconds. Presence: being truly available, fully present, even in small interactions. The secret? Understanding
EMPATHY AND WARMTH
In the service industry, there are many nuances and warmth is one of them. Appointments can take a very different turn from what we expect, and we need to be prepared. It was a cold November night a few years ago, around 8:00 PM, when the phone at Ken Tui rang. At the time, I managed the spa services company that I had founded, which served most of the 5-star hotels in Amsterdam. I often attended guests personally, as I would be doing that night. I knew the suite well. It was one of the most luxurious, overlooking one of the city’s main canals. The guest had requested a 90-minute treatment. I arrived 10 minutes early, just in time to prepare everything and begin her session without any delay, as it should be. When I walked in, this was the scene: a woman in her 40s, with well-kept skin and
The Art of Presence in Hospitality: When Emotion Makes the Difference
We often hear that we’re living in the age of speed, information overload, and fleeting relationships. Yet, interestingly, the faster the world becomes, the more valuable genuine presence is — especially in the world of hospitality, where every interaction has the power to leave a mark… or simply become just another moment. In this context, one phrase echoes strongly: “It’s all about people.” Behind every check-in, request, booking, or service moment, there’s a person with expectations, stories, emotions, and desires. And there’s also someone on the other side — the professional — who, when fully present, can turn the ordinary into the extraordinary. True hospitality goes beyond following protocols or rehearsed scripts. It begins when there is full attention, when the professional shows up with presence and infuses emotion into every gesture, word, and look. Attention is the new luxury.And I’m not talking about mechanical attention — the kind that